Inmark Launches Creator Marketing Platform for Brands and Influencers in Nepal
An AI-powered platform designed to connect content creators with brands and streamline influencer marketing campaigns has officially launched in Nepal. Called Inmark (Inmark.ai), the platform aims to bring creator discovery, campaign management, content approval, payments and reporting into a single digital system.
Launched by Prixa at an event in Kathmandu, Inmark has been developed as a creator marketing platform for influencers, UGC creators, brands and marketing agencies.
Influencer marketing still involves a significant amount of manual work. Creators often depend on social media messages, personal contacts and direct negotiations to secure brand collaborations, while businesses face the challenge of finding creators whose audiences and content styles match their campaigns.
Inmark is positioning itself as a platform that uses data and artificial intelligence to simplify that process.
AI-Based Creator Matching
Brands using the platform can provide details about their campaign goals, budget, target audience and content requirements. Inmark’s AI system can then assist in identifying creators considered relevant to the campaign.
The platform analyses factors including a creator’s content style, audience profile, previous work and potential campaign compatibility. Inmark describes this matching mechanism as an “AI Fit Score.”
Brands can also provide campaign information through video or voice notes, which can be used to generate an AI-assisted campaign brief and related materials.
Campaign budgets, deliverables, deadlines, content reviews and reporting can also be managed through the platform.
According to Inmark’s official platform information, its tools include creator discovery, AI-assisted campaign briefs, campaign management, approval workflows and performance reporting.
Managing Brand Deals for Creators
For creators, Inmark aims to make relevant brand opportunities easier to discover while bringing negotiations, deliverables and approvals into one system.
Creators can manage campaign requirements, pricing, content submissions and approvals through the platform rather than relying entirely on direct messages, emails or separate tools.
Under Inmark’s terms of service, creators retain ownership of their original content. The rights granted to brands, including where the content can be used, for how long and for what purpose are determined by the individual campaign agreement.
The platform also allows creators to set their own rates. Payment arrangements and platform fees vary according to the campaign structure and terms.
Creator Economy Continues to Expand
The launch comes as creator-led advertising and influencer marketing continue to grow globally.
Goldman Sachs Research estimated in 2023 that the global creator economy was worth around $250 billion at the time and could reach approximately $480 billion by 2027. Brand partnerships were identified as one of the major revenue sources for creators.
Nepal has also seen increasing use of influencers and digital creators in commercial campaigns as brands shift more of their advertising activity toward social media and digital content.
The country’s National Advertising Policy 2026 has also brought areas including social media advertising, influencer marketing and AI-generated advertising under a broader regulatory framework. Sponsored and influencer-led commercial content is expected to be clearly identified as such.
Against that backdrop, platforms such as Inmark are attempting to bring more structure to creator-brand collaborations. Their long-term impact, however, will depend on creator and brand adoption, the quality of available data and measurable campaign results.
