An imagined sunrise shoot at Sarangkot illustrates how a creator might introduce viewers to Nepal’s mountain scenery. AI-generated illustration.
Why Nepal Is Asking Travel Creators and Trekking Guides to Tell Its Story
The Nepal Tourism Board and TikTok want travellers to discover Nepal while they are still deciding where to go. Their #VisitNepal campaign, launched in Kathmandu and running through the end of 2026, uses short videos and livestreams to show what a visitor can experience in the country. A festival, a local dish or a trekking route can give someone a specific reason to put Nepal on their travel list.
The campaign builds on a partnership the board and TikTok announced in August 2025. From the start, the board wanted international audiences to see more of what shapes a visit to Nepal, including its food, arts and community traditions alongside its Himalayan scenery and adventure activities. Working with travel creators gives those stories a route to people who already follow them for ideas about where to go next.
Nepal’s cultural heritage is one focus of #VisitNepal, the tourism board’s campaign with TikTok. AI-generated illustration of Boudhanath Stupa.
How #VisitNepal helps travellers discover places
Nine creators from seven countries visited Nepal from October 30 to November 7. Three from the United Arab Emirates and Tunisia filmed in Pokhara, while the others worked in Kathmandu. The group also included creators from Bangladesh, France, Portugal, South Korea and Sri Lanka. Chitwan and Bardiya featured on the planned itinerary, according to Nepal Tourism Board senior manager Surya Thapaliya.
A viewer who comes across one creator’s Pokhara video can follow #VisitNepal to explore other places and experiences. Livestreams let people see a destination in real time. Through TikTok’s Collab feature, Nepali creators and celebrities can also publish videos jointly with the tourism board, adding the perspective of people who know these places firsthand.
An imagined sunrise shoot at Sarangkot illustrates how a creator might introduce viewers to Nepal’s mountain scenery. AI-generated illustration.
What the campaign offers local tourism businesses
For a trekking guide or a small tour operator, the opportunity is to reach travellers before they book. A guide can use a short video to show what a day on a particular trail involves. A hotel can introduce the neighbourhood guests will stay in. That gives a prospective visitor something useful to plan around and gives the people providing the experience a chance to introduce themselves directly.
That work began before the international creators arrived. From June 24 to 26, 2026, the board and TikTok held a travel content workshop in Kathmandu. Tour and trekking operators, hotel and resort representatives, and independent creators learned how to make short videos and reach interested viewers. According to TikTok, more than 300 local tourism entrepreneurs and creators received training through its earlier workshops with the board.
The international filming trip ended on November 7, but the local training has a longer purpose. Guides, operators and creators can keep sharing their own routes, services and stories after the campaign ends. For a traveller who discovers Nepal through a single video, those local voices can help answer the next question: what would I actually do when I get there?
