Glamour Nepal, Kathmandu | 24th of July 2014 would be the date to be remembered for a fashionable reason, as the date is going to witness Fashionation 2014, a unique fashion show to be showcased at Hotel Yak and Yeti, Durbarmarg. It would be the first time when Fevicryl- a brand dedicated to innovation and self expression in fashion and art in association with Namuna College of Fashion Technology to celebrate the new trend of high-end fashion garments embellished with laces, stones and sequins.
Fevicryl is a leading brand by the Indian pigment and adhesives manufacturing giant – Pidilite Industries Limited, a pioneer and market leader in adhesives and sealants, art and stationery material, DIY (Do-It-Yourself) products, fabric care, polymer emulsions and specialty chemicals in India. The company has a worldwide presence and owns iconic brands such as Fevicol, Fevicryl, Dr Fixit, Fevikwik, and many more. Fevicryl No Stitch Fabric Glue is an innovative product which has heralded a revolution in application of embellishments on fabric, making high fashion more expressive and accessible. No Stitch Fabric Glue is used for sticking beads, stones, sequins, and other fabric on any fabric surface. Earlier these were stitched, but the process was costlier, more time consuming, and required very high skill levels. The No Stitch Fabric Glue eliminates all the hassles of stitching and gives a faster, stronger, stain-free, and transparent and multi wash proof bond. The product has found acceptance with fashion professionals in over 20 countries.
All dresses to be presented during Fashionation would be embellished and accessorized entirely using Fevicryl’s revolutionary product No Stitch Fabric Glue. The brand would showcase 6 collections of dresses which will be a mélange of traditional, fusion and western wear. All the collections will highlight the impact of embellishments such as ornamental stones and sequins in enhancing the beauty of a simple garment. The students of Namuna College of Fashion Technology will aslo showcase one collection that will include beautiful Pashmina shawls adorned with various embellishments using No Stitch Fabric Glue.
The show will be choreographed by eminent choreographer and media personality Mr Rojin Shakya. The event will be high on glam and style quotient as it will be attended by style icons and prominent personalities of the Nepalese fashion world, including celebrity models, fashion designers, boutique owners, faculty and students from top fashion designing institutes. 6 professional glam models and 10 student designer cum models of Namuna College will take the responsibilty of displaying the dress on the runway.
– by Rojin Shakya