With coronavirus travel bans and social distancing measures still in place in Britain, One of the biggest fashion weeks of the world, London fashion week has been staged with whole transformation of a fully digital fashion week.
There were no live runway shows. No front row, no cocktail parties, no backstage moments but all been replaced by films, virtual showrooms, podcasts, playlists, live-streamed panel discussions and even a drop-in virtual after party.
The first Digital London Fashion week kicked off on Friday 12th June 2020 and ended on Sunday 14th June 2020. The three-day affair, of built on a Netflix-style home page with streamed events and new content created by brands, retailers, cultural institutions, media partners and students alike, was a bold effort in the present day circumstances.
Launched on Friday June 12th The LFW Schedule had timed moments, including conversations, collection launches and conversations, a podcast featuring Edward Enninful and Sadiq Khan discussing the coronavirus pandemic and Black Lives Matter movement, and Designer Profiles, where the designers introduced themselves and their work.
With not a single actual live runway show on the three-day schedule, Nicholas Daley kicked off the action for designers with a two-minute video entitled The Abstract Truth. The actual opening event was a performance by poet, performer and actor James Massiah. He read his poem Clio Corset.