Cristiano Ronaldo stands beside filmmaker Matthew Vaughn in a photograph shared with his Day 1s television series announcement.
Ronaldo’s First TV Series Follows the Friends Who Were There Before Fame
Cristiano Ronaldo is taking football into scripted television with Day 1s, a new Paramount+ comedy starring Damian Lewis. The 10-part series follows a young footballer whose Premier League breakthrough changes life for the friends who stood beside him before the fame.
Ronaldo serves as an executive producer alongside filmmaker Matthew Vaughn and former France and Arsenal star Thierry Henry. The project is the first television series from UR-MARV Studios, the production company Ronaldo founded with Vaughn.
The football star shared the news on Instagram, posting photographs connected to the production.
“Exciting news! Production of my first TV show, Day 1s, has just started. More to come!” he wrote.
His post included a photograph with Vaughn, another showing Damian Lewis alongside British rapper Dave, and a glimpse inside Brentford’s dressing room.
What Is Day 1s About?
The story centres on a talented young player who achieves his dream of joining Brentford FC in England’s Premier League. Coming with him are the friends who believed in him long before professional football brought money, attention and success.
Those people are his “Day 1s” – the friends who have been there from the beginning.
Their shared journey gives the series its central question: what happens to old friendships when one person’s life changes almost overnight?
The premise brings football together with ambition, loyalty and the pressures that come with sudden success. An earlier casting notice described the project as a comedy about childhood friends navigating the world of Premier League football together.
Ronaldo has said the stories surrounding football can be as powerful as those unfolding on the pitch. He described the project as an opportunity to explore dreams, sacrifice and the people who support a player from the start.
Damian Lewis Leads the Cast
Lewis, known for Homeland and Billions, will star in the series and also serve as an executive producer.
Vaughn, whose directing credits include Kingsman: The Secret Service and X-Men: First Class, has directed the pilot. Dan Mazer, whose credits include Borat, will serve as showrunner.
Football agent and producer Darren Dein conceived the project. His company, DoubleD Sports, is producing alongside UR-MARV Studios, in association with Archery Pictures.
Henry joins Ronaldo behind the scenes as an executive producer, bringing another leading football figure into the production.
When Will Day 1s Be Released?
Paramount+ has ordered the series, but a premiere date has not been announced.
Earlier reports described Day 1s primarily as a drama about a football agent. The newer commissioning details identify it as a comedy centred on a rising player and his longtime friends.
Reports have also linked Ronaldo to an on-screen appearance. His confirmed role in the latest commissioning coverage is executive producer; the extent of any acting involvement remains unclear.
